

The danger of counterfeit goods: Do consumers care?
Counterfeit goods are more common than consumers think, and almost half of them are sold without their knowledge.
Your Guide to Brand Protection, Anti-Counterfeiting, and Anti-Piracy.
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The consequences of online piracy and intellectual property infringement have devastating effects on business:
A counterfeiter offers customers a copy of your product using your brand name at a lower price.
Customers do not know that the product they are holding in their hands is fake.
Genuine products remain unsold because market demand has been met by counterfeits.
Distributors, retailers, and other partners often lose confidence in legitimate businesses.
Fakes are made cheaply, using low-quality materials, and without safety testing.